Shifting Lifestyle Paradigm of Boomers

With the oldest members of the Baby Boomer generation just turning 60 this year, there are certain changes in the marketplace that we all must embrace. First and foremost, Boomers live active and engaged lifestyles, which savvy businesses and organizations must recognize -- aging adults represent an important demographic that should never be left out.

Think about it, many Boomers, those who have retired and are now enjoying every aspect of life, have a considerable amount of discretionary income, money that is often spent on pursuing their passions. The internet habits of aging adults reflects this, as the shifting lifestyle paradigm of Boomers is played out everyday in the increased web traffic witnessed by businesses and organizations involved in healthcare, travel, real estate, and online shopping.

Consider recent findings by Maturemarket.com:

Adults 45 to 64 were 24 percent more likely than average to visit sites in the Home category. Among specific internet properties, they indexed 31 percent higher than average for E.W. Scripps, which includes entities such as HGTV, Food Network, DIY, and Fine Living. They are also 26 percent more likely to visit Home Depot, Inc.
This age group also indexed high for visitation in two Health-related categories. They are 32 percent more likely than average to visit sites in the Pharmacy category, and 25 percent more likely to visit sites in the Health Care category.
As a result of their newfound free time, it´s no surprise to see that adults 45 to 64 also show a preference for visiting travel-related sites. They are 29 percent more likely to visit Airline sites, and 23 percent more likely to visit Travel-- Ground/Cruise sites. Among the top 100 internet properties, Southwest.com ranked second, as adults 45 to 64 were 28 percent more likely than average to visit the site.

BoomerAccess can help you target this growing audience.

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